Remove KPI Remove Market Research Remove Naming Remove Testing
article thumbnail

Building a culture of product experimentation at NerdWallet

Mixpanel

Instead, we promote a practice of asking questions with the goal of gleaning knowledge and insight—not to dismantle someone’s point of view—and encourage thinking aloud to pressure-test logic, and validate hypotheses. We will know this to be true when <measurable KPI that will signal change>. Boy, were we wrong. LinkedIn | Twitter.

article thumbnail

Breaking The Walls Between Business and Agile Teams

The Product Coalition

It’s hard, time-consuming work that often leaves little room for market research, data analysis, or idea validation, without which it is hard to create products that deliver real impact. To help ensure that we map out submetrics that influence the NSM and the Top KPI?—?often This changes what “done” means. Steps on the right?—?typically

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Questions with Shayna Stewart, Digital Product Manager at Y Media Labs

Amplitude

Name: Shayna Stewart Role: Digital Product Manager at Y Media Labs. I historically sat on analytics teams for my entire career, so I’ve made my rounds from survey user-based consumer research to marketing research to product analytics back to marketing and now back to product analytics.

article thumbnail

Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market. Theme Goals (KPI) H1 H2 Sales Revenue 1.

article thumbnail

How to build better digital products with continuous feedback cycles?

The Product Coalition

So when a user rates a KPI like “Overall experience” to 1/5, you then ask “What is running the experience most?”, “What is not working well for you?” Don’t ask for the user email, name or device he used as this information is already available on your end, just attach it to the form using attributes. Limit to 7 visible questions.

article thumbnail

10 years of professional blogging – what I’ve learned

Andrew Chen

Titles are the text that’ll be featured prominently in every tweet, Facebook share, and link – and people will refer to it by name. Titles are best when they can pass the “naked share” test – imagine some text that’s so compelling that even if it’s not linked to anything, people will want to share it.

Blog 110
article thumbnail

Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Alchemer Mobile

So to give you a little bit of an introduction, and if you’re looking on the webcam, I promise that Robi and I did not coordinate our green and red Christmas attire for today’s webinar, but my name is Ben Johnson. I don’t think Burbn is a household name. Just a lot of stuff that was possible and it could be done.