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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management. Start with company vision and direction. You can align on direction.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.