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A less known but powerful helping hand in product design: ethnographic research

UX Studio: Product Management

We keep this statement in mind while carrying out user research during product development. If I tell you that one amazing solution to this is to include ethnographic research in your product design process, you will be a bit surprised and it might bring up a few questions for you. says Margaret Mead, cultural anthropologist.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. They have the knowledge; we have the design process.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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How To Set Up A SaaS Marketing Automation Strategy [+Examples]

Userpilot

In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth. Are you looking to build a solid marketing automation strategy and don’t know where to start? Probably not.

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How to Design for Calmness – with Lisa Kleinman | ? Design Aloud

UX Studio

Joining us on the first episode of this season of Design Aloud is Lisa Kleinman , an accomplished UX researcher , Design strategist, and the queen of customized emojis. Lisa leads the Product design team at make.com , the revolutionary visual platform that enables users to design, build, and automate anything without coding.

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Tools of the Trade: A Look at Optimal Workshop’s Discovery Tech Stack

Product Talk

Let’s be clear: The tools alone won’t automatically make you better at discovery. Tools are no substitute for the hard work of setting up your product trio , speaking to customers weekly, setting a clear outcome , or mapping the opportunity space. For this first post, we spoke with Rebecca Klee , a UX Researcher at Optimal Workshop.

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Product Virality 101: How To Design a Viral Product That Drives Growth

Userpilot

If there’s one thing that can turbo-charge your SaaS’s growth, it’s achieving product virality. However, with a firm understanding and application of some fundamental principles, any savvy product manager can take steps to achieve viral growth in their own product or service. Let’s dive in!