Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

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User Testing Product Research Product Marketing Customer Feedback 97

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Data Visualization 96

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 94

Product Marketing Onboarding KPIs User Testing Marketing 94

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding.

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Branding User Testing Product Research Data Visualization 97

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Interaction with a customer service agent.

Data Visualization 102

Data Visualization User Testing Product Research Analytic Tools 102

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Research Software 100

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. In-app Surveys : Provide real-time user feedback as they interact with a platform.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 104

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 97

Data Visualization Analytic Tools User Testing Feedback Software 97

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 97

User Testing Customer Feedback Customer Satisfaction Feedback Software 97

Userpilot

DECEMBER 7, 2021

Product designer vs UX designer—how do these two roles measure up against each other? While product designers and UX designers often have intertwined responsibilities, they are not the same. This article will walk you through all you need to know about a product designer vs a UX designer. Product designer vs UX designer.

UX 97

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

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Research Software Strategy Customer Experience User Testing 91

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 93

User Testing Product Research Feedback Software Customer Feedback 93

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. and What are their pain points? What is a user persona?

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. The industry of UX is getting bigger and bigger, and the list of UX agencies is getting longer. This is great news, but finding the best UX research agency can be challenging for companies in need.

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User Testing Research Software Product Research UX 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. Our beliefs about them have mostly held up, except the big one of them being our primary customers.

Product Research 89

Product Research User Testing Customer Experience Research Software 89

Userpilot

JANUARY 10, 2024

TL;DR User research employs various qualitative and quantitative methods to investigate and understand users better. It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences.

User Testing 102

User Testing Research Software Analytic Tools Feedback Software 102

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? You want to ask the right questions in the right way to extract meaningful user sentiment insights. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 97

Product Research Feedback Software User Testing Customer Feedback 97

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 104

Product launches Product Research Data Visualization Research Software 104

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Research Software Feedback Software Messaging User Friction 52

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 95

Feedback Software Research Software User Testing Product Research 95

Userpilot

AUGUST 29, 2023

Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier. Champions a customer-centric approach. Plus, when you satisfy customer needs and wants, you get rewarded with their loyalty.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

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Product launches User Testing Product Research ChatGPT 93

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

UX Studio: Product Management

JULY 9, 2021

We are a UX design agency based in Europe with a decade of experience in UX design and research. We know that each agency is different and all have their unique strengths, so we decided to investigate which UX agency London based companies could partner up with. Main UX design services of each digital design agency.

Research Software 52

Research Software UX User Testing Product Research 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

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Leadership User Testing Product Management Product Manager 52

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 95

Product Research User Testing Customer Feedback Research Software 95

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. Knowing that about their target market, Toggle then built their digital insurance product from the ground up. “We

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User Testing Research Software Product Research Feedback Software 85