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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Activities for strategic product managers. Conduct market research.

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The Activities of a Strategic Product Manager

ProductPlan

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Product Vision. It all starts with a product vision (also referred to as a product vision statement), which describes the overarching long-term mission of a product.