Remove Market Research Remove Positioning Remove Research Software Remove Tools
article thumbnail

What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Then you can refine your help center resources and use them to provide proactive support and tailored solutions.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

article thumbnail

5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. Demographic research data help you create and understand different customer profiles.

article thumbnail

12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

article thumbnail

Software Product Owner Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for software product owners is crucial whether you’re entering the field or looking to advance your career. TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throughout the product development cycle.