Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. Help customers gain full value from your product. Let’s begin!

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Feedback Software Analytic Tools Research Software Customer Experience 93

Sequent Learning

DECEMBER 20, 2023

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Becoming a Product Manager might be your ideal career path. Many aspiring product managers pursue additional certifications or courses to enhance their knowledge.

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The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

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Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

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Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.

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Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Is the activity log your primary resource by focusing on logins and in-app time? Why is Customer Segmentation so important for SaaS?

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Analytic Tools Research Software Data Visualization Customer Experience 98

ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they?

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Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You write exceptionally well (including go-to-market materials and customer case studies). Apply for this position.

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ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. Is your solution meaningful to the customer or the business?

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Product Research User Testing Research Software Feedback Software 98

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?

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Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Do it elegantly without over-promoting your product.

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Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. Optimizing your marketing strategy to cut costs.

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Feedback Software Research Software Analytic Tools User Testing 99

ProductPlan

OCTOBER 24, 2019

Product management is one of the least-defined roles in the professional world. But you can identify many of the skills and habits you’ll need to be effective in this career by learning from other successful product managers (PM). As a product manager, your job is to solve problems for your users.

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Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

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Feedback Software Research Software User Testing Analytic Tools 97

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

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Analytic Tools Data Visualization Customer Experience User Testing 52

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

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Research Software Product Research User Testing Reporting Tools 54

Usersnap

NOVEMBER 4, 2021

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. What does a product manager do?

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Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

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Analytic Tools Data Visualization Customer Experience User Testing 40

ProductPlan

MAY 19, 2022

Product organizations also move through similar phases to support maturing products. There’s often a state of controlled chaos in the early stages of a product org. Product managers fight daily fires. Managing the tech stack or repeatable tasks often diverts focus away from the heart of a PM’s role.

Product Research 52

Product Research User Testing Data Visualization Customer Feedback 52

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. Give engineers the time and freedom to explore.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. Give engineers the time and freedom to explore.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. Give engineers the time and freedom to explore.

Data Visualization 40

Data Visualization Product Research User Testing User Friction 40