Andrew Chen
AUGUST 8, 2022
They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. What’s the message? Why do you refer?
Mixpanel
FEBRUARY 3, 2022
The main message is that one of your centerpiece features is “confusing” or “doesn’t make sense.” He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.
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Andrew Chen
DECEMBER 1, 2021
It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. This ensured women got fewer messages, and hopefully more of the right ones. Only to prospective dates rather than work colleagues.
Alchemer Mobile
OCTOBER 22, 2020
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Marketing makes sure customers know about the product. Marketing and Selling Disruptive Products to Mainstream Customers. Buy it here. Buy it here.
Andrew Chen
MAY 28, 2019
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. You can follow and message Li on Twitter if you have thoughts about the piece. I’m looking for startups that can change the game there.
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