Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.
Userpilot
OCTOBER 26, 2023
These can be challenging to quantify in monetary terms and include improvements in internal business processes leading to increased productivity or improved customer service , to name just a couple. Why is it important to calculate the ROI of a software system? A SaaS product also comes with lower upfront and maintenance costs.
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Centercode
AUGUST 7, 2020
When you’re managing beta and delta testing, you’re tasked with providing accurate, useful insights to several different stakeholders — reporting and prioritizing issues for Engineering and QA, feature acceptance for Product Management, contextualizing insights for UX, even testimonials for Marketing. QA Managers.
Gainsight
OCTOBER 31, 2018
In The Book of Why , the author, Pearl, talks about the near-impossibility of the “counterfactual”—namely, analyzing what would have happened in the alternate decision path. CSM Is Like Marketing: CSM as a Sales Input. Marketers created a well-defined (though often debated!) What would have happened if you hadn’t invested in CS?
Gainsight
AUGUST 24, 2020
What does a leader of Customer Success, Professional Services, Support, Training, etc. What’s In a Name? Market a product. Marketers create leads. use as a title ? Enterprise software, physical hardware, devices and the like could be described like this: Build a product. Sell a product. (Do
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