Remove Marketing Remove Naming Remove Positioning Remove Support Training
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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.

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How to Measure Software ROI For SaaS Products

Userpilot

These can be challenging to quantify in monetary terms and include improvements in internal business processes leading to increased productivity or improved customer service , to name just a couple. Why is it important to calculate the ROI of a software system? Look at the most optimistic and pessimistic costs. The same applies to benefits.

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The End of Pre-sales (and Post-sales Too)

Gainsight

What does a leader of Customer Success, Professional Services, Support, Training, etc. What’s In a Name? Market a product. Marketers create leads. In the pre-quantum (classical physics) world, we all assumed that objects have definite position and velocity. use as a title ? Sell a product. (Do