Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
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ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Userpilot
OCTOBER 26, 2023
TCO includes not only the initial purchase or development costs but also ongoing expenses like licensing, support , training, maintenance, and upgrades. While it’s important to be positive, it would be really naive to think that you’re going to realize 100% of the possible benefits, not immediately anyway.
Johanna Rothman
SEPTEMBER 28, 2018
The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. I was in this position years ago. That includes product ownership.
Mind the Product
NOVEMBER 30, 2017
The GDPR introduces the statutory position of Data Protection Officer (DPO), with the task of ensuring that a business complies with GDPR. A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. Why Product Needs to Care.
ProductPlan
AUGUST 1, 2019
For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. A loyal customer base has plenty of positive implications for your product and your organization. Shifting the focus to loyalty.
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