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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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How to Perform Product Trend Analysis for SaaS

Userpilot

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. With trend analysis, you’ll be able to better understand both internal and external factors affecting your business operations.

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

What metrics you should track? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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9 Customer Analytics Use Cases For SaaS

Userpilot

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.