The Product Coalition

OCTOBER 15, 2022

Storyboards on Unsplash by Slidebean In fact, it’s no different from why we use storyboards in the film industry or product development. Storyboards help Product designers to test multiple versions of products, product flows, and customer journey maps until there’s a final design for all team members. UX Flows?—?write

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Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 96

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Userpilot

OCTOBER 4, 2022

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

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Userpilot

NOVEMBER 20, 2023

However, the scoring and weighting are still subject to bias, and the process doesn’t always reflect customer needs. Here are a few important reasons to consider it: Nuanced prioritization – weighting the criteria enables teams to make more nuanced decisions that truly reflect their product goals and organizational cultures.

Product Research 102

Product Research User Testing Customer Experience Research Software 102

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

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Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

AUGUST 13, 2023

TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions.

Data Visualization 97

Data Visualization User Testing Customer Experience Feedback Software 97

Userpilot

APRIL 6, 2023

User stories make you focus on solving specific user problems rather than the actual features. Use opportunity solutions trees to align the problems you try to solve with product goals. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development.

Feedback Software 101

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Product launch manager job description.

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Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability.

Product Research 95

Product Research User Testing Feedback Software Analytic Tools 95

Userpilot

OCTOBER 26, 2022

An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions. While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value.

Onboarding KPIs 98

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Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

DECEMBER 6, 2022

Take both positive and negative feedback seriously; they are equally important to building fantastic customer experiences. UX research insights are important to the product design process because they help to: Create a customer-focused product. Find friction points and act on them. What are user insights?

Data Visualization 98

Data Visualization Customer Feedback User Testing Feedback Software 98

Modus Create

SEPTEMBER 20, 2021

A sample user persona. In fact, when used well, they can supercharge your product development, marketing, and sales. According to a report by Marketing Insider Group , 93% of companies who exceed lead and revenue goals, segment their database by buyer persona. . Here are a few tips to help you do that.

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Customer Feedback Customer Experience User Testing Data Visualization 97

Userpilot

JUNE 19, 2023

User flows are typically an intricate, detailed graphical representation of the specific steps in a path or process that a user takes to complete a given task (i.e., User journeys are a much broader term, representing a holistic view of the complete customer experience (i.e., An example of a detailed user flow diagram.

Data Visualization 96

Data Visualization Analytic Tools User Testing Customer Experience 96

Userpilot

JULY 18, 2023

A project management tool enables effective planning and execution of product initiatives. Wireframing and prototyping software aids in designing and validating product UI and interaction flows. Customer feedback tools facilitate the collection and analysis of user feedback for customer-centric decision-making.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Reporting Tools 97

People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

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Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. As part of her role at Livescale, she defines product vision, roadmaps and growth opportunities as well as researches and analyzes the market.

Research Software 52

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Userpilot

JULY 15, 2022

A macro conversion defines actions undertaken by a user that serve the primary goal of your business. You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective.

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The Product Coalition

JANUARY 24, 2021

Goals Beyond background context, you’ll almost always want to provide clarity on the goals of the feature being built?—?for for the user, for your business, and/or both. A good product goal, like any other, should be specific & well-defined, measurable, achievable/realistic, and timeboxed for success.

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The Product Coalition

MARCH 11, 2020

It is ideally a galvanizing document to drive vision, bring teams into alignment and commitment, and lead them and your customers to your future, promised destination. As you progress in your career, you will begin to gain ownership of a set of product features, a product, or a product line. Marketing?—?Do

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PMLesson's Ace the PM Interview

NOVEMBER 8, 2021

First, I'll talk a little bit about Facebook's mission and strategy and why we might be interested in getting into a movie product. From there, I'll do a customer segmentation and prioritize one. Target Users Geom by Anna Golde Celena: So now I'm going to do a quick customer segmentation. Stephen: Yeah, that sounds good.

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Bain Public

FEBRUARY 3, 2022

Their investment tool helps customers grow and manage funds effortlessly. His job is to not only create and maintain a product roadmap according to the business ROI, but also lead the quarterly roadmap prioritization and help with development and go to market efforts. How did Bain Public help Timechain reach their product goals?

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Feedback Software Research Software Product Research User Testing 52

Bain Public

NOVEMBER 22, 2019

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. During this time, it has been our job as innovative and creative product leaders to help them uncover opportunities, explore pain points, align priorities and optimise their production process.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. In-app surveys allow you to collect targeted feedback from active users at scale.

Feedback Software 82

Feedback Software User Testing Customer Feedback Analytic Tools 82

Modus Create

APRIL 27, 2020

The modernization of web applications is a core requirement as customers demand high performing and well-designed user interfaces. This, of course, affects the company’s ability to capture new revenue (new features = new value to the market) and hurts the company’s bottom line (wasted time = wasted money). Use a Design System.

Feedback Software 84

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Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Analytic Tools 98

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Userpilot

MARCH 14, 2024

All that is to help you optimize your user journey and boost product adoption. TL;DR When trying to understand how users navigate before they activate, first identify the points where new customers start their journey , like the landing page. How can you identify the starting points? User actions.

Data Visualization 102

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Alty

FEBRUARY 16, 2017

Need some help with filling it out or creating a custom one from scratch? But if you already did some solid market research, that’s awesome! We’ll need this information to anticipate your users’ preferences and create specific user personas during the design stage. Your Product Goals. Bring it on.

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Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

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Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. You need a robust ideation process to bring the right ideas to life and add more value for your users. You can do this by asking key questions related to product gaps , competitor features, and more.

Data Visualization 103

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Userpilot

JULY 22, 2023

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. upselling vs cross-selling).

Feedback Software 86

Feedback Software User Testing Strategy Onboarding KPIs 86

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals.

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Userpilot

APRIL 16, 2024

Cons of WalkMe include long contracts, an unintuitive interface , and coding knowledge for in-depth customization. WalkMe offers a quote-based pricing but users have reported $9,000/year entry-level plans. Userpilot is a product growth platform and WalkMe alternative you should consider. Creating product tours in WalkMe.

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Analytic Tools Feedback Software Software Review Reporting Tools 52