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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. Target : All Airbnb users.

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What We Learned About Building Products People Love in 2016

Mind the Product

Ways to improve the user experience was as big a theme in 2016 as ever and in The Experience is the Product , another talk from the San Francisco conference, Peter Merholz spoke about the need to focus on the user experience. But nothing beats partnership for synergy and unexpected brilliance”.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.