Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Let’s dive right in!

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. Ultimately it means they’re not engaging with key features.

Feedback Software 98

Feedback Software Onboarding KPIs Analytic Tools User Testing 98

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? When it comes to early-stage customer retention strategies, you have several ideas to try out: Personalizing the onboarding experience to shorten time to value. Then you are in the right place!

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. Successful product-market fit examples include Userpilot, Slack, and Dropbox.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 13, 2023

It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. What is product adoption? Let’s go!

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

Userpilot

MAY 21, 2024

Activation : When new users become active users through onboarding processes or live demos. Adoption : The phase where customers start using your product regularly. Expansion and Advocacy : When customers purchase additional products through upsells , and share their positive experiences.

Data Visualization 105

Data Visualization Customer Experience User Testing Customer Feedback 105

Userpilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

FEBRUARY 24, 2023

Are you wondering if Appcues offers the right analytics functionality for your product? We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Appcues click-to-track events allow you to monitor user engagement with different features in your product.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Software Review 98

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Onboarding process funnel.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

DECEMBER 23, 2023

New user retention is essential for product success. It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention.

Analytic Tools 104

Analytic Tools Feedback Software User Testing Customer Experience 104

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

MAY 7, 2024

TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Interactive walkthroughs guide users step-by-step through actions within a product, while product tours offer a more passive overview of features and capabilities. Canva — Branched onboarding.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

NOVEMBER 30, 2023

TL;DR A conversion rate optimization (CRO) audit is a comprehensive analysis of a website or digital product aimed at identifying and optimizing elements that influence conversion rates. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 14, 2023

If there’s one underappreciated – yet vital – task that product managers must get right, it’s user segmentation. Behavioral segmentation is all about creating a target segment based on product usage. Basically, how does a customer interact with your product or service? size, industry).

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

Userpilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. TL;DR Conversion rate optimization (also known as CRO) is the systematic process of increasing the percentage of visitors to your product, app, or service who take a specific desired action.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

JUNE 12, 2024

TL;DR A customer experience (CX) specialist is a professional responsible for ensuring customers have positive interactions with a business/brand throughout their lifecycle. Instead, you must be willing to go out of your way to ensure your product lives up to customer expectations and makes them happy.If Let’s get started!

Data Visualization 52

Data Visualization Customer Experience Reporting Tools Analytic Tools 52

Userpilot

MARCH 9, 2022

What is product usage ? What are the key metrics you should be tracking? How can you harness product usage data to improve user segmentation and boost the growth of your SaaS? This guide will help you get a basic understanding of different types of usage data and how you can use them to improve your product and user experience.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

JUNE 20, 2022

Anyone even remotely involved in product management will tell you that! In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. A/B testing can be used in: In-app messaging. Onboarding flows. Resource centers.

User Testing 52

User Testing Product Research Feedback Software Testing 52

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75