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Product Launch Management

ProductPlan

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Public relations.

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Greenfield Project

ProductPlan

Research estimating the product’s total addressable market. Historical data indicating the most effective selling messages and pricing models. For these reasons, starting a greenfield project will require much more upfront work from the software product team and more coordination across the company. Feedback from key personas.

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A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

Morning Check Emails and Messages While there's always guaranteed variability in my day to day activities, the first task I handle every day is the same: checking emails and my messages. This does two things: it helps me get zoned into work, and it helps to keep my number of unread emails and messages to a manageable amount.