Messaging Product Marketing Technical Review Transportation 
Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
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BrainMates
NOVEMBER 1, 2021
Even if we took the oft-quoted “95% of products fail” (most commonly attributed to Clayton Christensen) to mean “95% of ideas fail”, we would still be taking far too many ideas through to production & launch. Most companies are in reality reviewing and failing several orders of magnitude less ideas than this.
BrainMates
OCTOBER 30, 2022
Estimates indicate it takes about 3000 raw ideas to make one commercially successful product ( Stevens & Burley, 1997 ), and in some industries much more. In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. Juicero is a widely mocked example of a product that provides no benefit.
Sachin Rekhi
FEBRUARY 16, 2020
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
BrainMates
NOVEMBER 5, 2020
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains. With around 90% of tech startup failure being due to a lack of product-market fit , the stakes are high when it comes to understanding your customer.
BrainMates
NOVEMBER 5, 2020
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains. With around 90% of tech startup failure being due to a lack of product-market fit , the stakes are high when it comes to understanding your customer.
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