PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 96

Product Research User Testing Research Software Feedback Software 96

Userpilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Retention rate : shows how well your product keeps users over time.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 98

Userpilot

APRIL 28, 2024

In-app messaging in Appcues Appcues is primarily designed to facilitate user onboarding, meaning it features that let you provide seamless in-app support. These include: Launchpads : These let users access all Appcues flows from a dropdown menu within your app. How can Chameleon help you create effective in-app messages?

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BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Data breaches in recent years are fuelling the demand for secure software experiences. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 104

Analytic Tools Data Visualization User Testing Reporting Tools 104

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Use in-app messages to recruit participants for beta testing.

Product Research 95

Product Research User Testing Feedback Software Analytic Tools 95

Userpilot

APRIL 17, 2024

A few of the major features to look out for in customer insight platforms are user surveys, behavior analytics , segmentation , and data visualization. Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Reporting Tools 95

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

OCTOBER 15, 2023

Analysis trends in behavior analysis to understand what brings value to users so you attract the right customer fit. Use your signup flow to collect data from new users to understand users’ jobs to be done. Personalize the first-time user experience to reduce the time to value. Imagesource: Firstpagesage.

Analytic Tools 103

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 103

Userpilot

APRIL 24, 2024

It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice.

User Testing 96

User Testing Product Research Research Software Data Visualization 96

Mixpanel

AUGUST 26, 2020

It tells you who the end-user of your product is, as well as when and how they’re interacting with it. Ultimately, analyzing product usage data can help product teams surface clear opportunities for user, product, and business growth. How can product usage analytics help improve user experience?

Data Visualization 126

Data Visualization Customer Feedback Analytic Tools Feedback Software 126

Userpilot

OCTOBER 20, 2023

SaaS product, marketing, and customer success teams have more tools and strategies that they can use to engage customers at each stage of the funnel and help them progress. For example, there’s no point triggering upsell messages when the user hasn’t fully adopted the product yet.

Analytic Tools 102

Analytic Tools Data Visualization Feedback Software Reporting Tools 102

Userpilot

MARCH 29, 2024

The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. For example, if you’re strictly an enterprise SaaS, targeting individual users or small businesses will result in a lack of action.

Data Visualization 104

Data Visualization User Testing Analytic Tools Feedback Software 104

Userpilot

MAY 5, 2022

Segment all users based on needs and user journey stages. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Finally, A/B test your product experiences and messages to measure their effectiveness. Book a Userpilot demo with our team and get started!

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 71

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 71

Userpilot

JANUARY 12, 2023

The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. UBA allows you to personalize user experiences and better understand customer needs. Personalize user experience based on user behavior.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Example of a product experience survey. Market research survey example.

Customer Feedback 88

Customer Feedback User Testing Feedback Software Product Research 88

bpma ProductHub

JUNE 30, 2017

To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” It is because there if often a disconnect between understanding the user experience and translating requirements to the most effective user stories possible.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Product Coalition

MARCH 15, 2020

The goal of a segmentation strategy is to get better insights on how homogenous groups (to some extent) behave, operate and communicate in order to reduce friction, understand, target, and increase the likelihood for these groups to engage with your brand, product or message. Segmentation is not personalization!

User Testing 79

User Testing Customer Feedback Customer Experience Product Research 79

Userpilot

FEBRUARY 25, 2024

This lets product managers and marketers track how users progress through each stage. By visualizing the conversion rate at each step, funnel analysis identifies where users drop off and highlights opportunities for improving the user experience and increasing conversions. Marketing funnel stages.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

FEBRUARY 14, 2024

The Salesforce AI model can use data from Userpilot to make more accurate predictions and provide users with better recommendations. Teams can use the attribution data from Salesforce to personalize user experiences inside the product. Events you can send from Userpilot to Salesforce.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Customer Experience 100

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? Book a demo to see it in action. In-app survey built in Userpilot.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

FEBRUARY 25, 2024

To identify friction in the user journey , analyze feature usage trends for negative patterns and use heatmaps and session recordings to spot friction points on specific pages. Funnel analysis can help you identify the general area where users experience friction. It doesn’t stop there. How do you do it?

Data Visualization 96

Data Visualization Analytic Tools Research Software User Friction 96

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Adoption journey map.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ The answers to this question can also help you refine your product positioning , differentiation, and messaging.

Product Research 93

Product Research Customer Feedback Data Visualization User Testing 93

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 94

Customer Experience User Testing User Friction Product Research 94

Mixpanel

JUNE 10, 2022

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. Something as simple as adding a progress bar or a clear FAQ section can markedly improve user experience.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Analytic Tools 105

Userpilot

OCTOBER 15, 2023

One way to optimize product performance is by personalizing your marketing strategies for each user segment. Automated user onboarding reduces time to value by guiding users to the Aha! Contextual in-app messages help increase user engagement and drive account expansion. moment in the most direct way.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 101

Userpilot

JULY 30, 2023

To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance. Track and analyze user behavior. Segmenting existing customers to personalize user experiences. Then, you can trigger relevant customized in-app experiences for each segment. Click tracking.

Customer Experience 94

Customer Experience Customer Feedback User Testing Data Visualization 94

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

JANUARY 12, 2023

Product managers resort to customer segmentation to better understand the needs and motivations of different user groups to create targeted experiences and identify opportunities for product growth. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 30, 2023

The event is for anyone responsible for driving growth for their product. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. Product growth speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98