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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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How to reduce churn and improve user experience for SaaS with churn exit surveys

Usersnap

Why isn’t every SaaS business carrying exit surveys when their users cancel? When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. Open-ended questions ask users to give reasons for canceling in their own words.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? Userpilot customer review on G2.

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How to Conduct An Effective Customer Analysis in 8 Steps

Userpilot

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot.

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The Business of Software Review – All New Talks from 2019 So Far

Business of Software Conference

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? 2 – Product & UX.