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Customer Insight 101: How To Collect Data and Improve the User Experience in SaaS?

Userpilot

Customer insights help you get a deeper understanding of your customer’s needs and meet them with product tweaks. You will also detect crucial friction that hinders the user experience while analyzing numerous customer touchpoints. You can collect consumer insights by gathering passive and active user feedback.

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How to reduce churn and improve user experience for SaaS with churn exit surveys

Usersnap

Why isn’t every SaaS business carrying exit surveys when their users cancel? When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. Open-ended questions ask users to give reasons for canceling in their own words.

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How to Analyze Open-Ended Questions in SaaS

Userpilot

This makes them easy to analyze but also leaves room for bias due to the limited answer options. If you want one-word answers, for example, start your question with “In one word, how would you…” Bad example : How is our product working for you? Next, it’s time to code the data.

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First Time User Experience (FTUE) For SaaS Products: How to Design a Great Onboarding Experience For Your Users

Userpilot

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. It determines if they want to keep engaging with your product in the future or not.

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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.