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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Build Habit-Forming Products. The Lean Product Playbook.

Books 236
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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. Paid marketing programs created a CAC of $233-388 for a $99 product. Why did this make sense for them? Big bang launch at a tech conference.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

The Cold Start Problem , as the book is called, is about the secret that drives many of tech’s most successful products. It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. I’d be interested in other products that tap into the trends around AirPods, Alexa, voice assistants, etc., We’re interested in investing in the next wave of consumer products and startups coming into the ecosystem, and that includes the audio ecosystem.