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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

Tip 2: Invest in Sales Training for Your CSMs An easy step to get CS closer to the revenue and expansion pipeline is to give CSMs access to the type of training that their Sales team gets. “If If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Product Demos. Demand Generation.

Marketing 130
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The Great Silence

The Product Coalition

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).