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20 Top Product Management Books for 2021

Alchemer Mobile

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Designers make sure it has a great user experience and looks good. Buy it here. Value Proposition Design. by Alexander Osterwalder.

Books 236
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Why it’s never too early to add product analytics to your app

Mixpanel

For example, let’s say you’re on the verge of launching a new dating app and you get a handful of complaints from your beta users. The main message is that one of your centerpiece features is “confusing” or “doesn’t make sense.” A user is only ever responding to their personal interpretation of the user experience.

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How to design a referral program

Andrew Chen

Yes, the most famous early implementation of referral programs came from Dropbox, which inspired a generation of startups — particularly YCombinator-backed startups — to experiment with similar ideas. When do you ask the user to refer? What’s the message? Which users do you target? Why do you refer?

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. See below for a long-form analysis everything we’ve observed in the podcasting industry.