Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

JANUARY 15, 2019

Big visions drive big innovations, which, in turn, generate big teams, revenues, and businesses. But, it is a necessary tool for iterating, executing and scaling an existing vision/passion/idea. It is an incredibly useful & (I believe) necessary tool for iterating, executing and scaling an existing vision/passion/idea.

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Identify launch scope and messages. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. How to craft a product launch timeline. Create content.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Business of Software Conference

JUNE 20, 2019

And you know what they say as well – at some point the CEO has to step back and take a strategic role so they have time to do visioning and look at the market and not be involved in the day to day of the operation. So some more time has passed and the team started getting the message. That’s kind of the idea.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87