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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

That is, the name of the event is added to a log, along with the exact time the event occurred down to the millisecond. The fact that you opened the app is usually tracked as an event, so the event name App Open along with the date and time you opened it are added to a log. Properties sweeten the deal.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). That’s because it has advanced tools that allow you to slice and dice your data however you like after you track. Handle divergent naming conventions.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. Jahan Khanna, cofounder/CTO of Sidecar spoke of its origin: It was obvious that letting anyone sign up to a driver would be a big deal.

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What We Learned About Building Products People Love in 2016

Mind the Product

Practical Advice on Tools and Methodologies. Suzie’s post both educates and entertains and is full of practical advice and, as Suzie says, its point is “to empower you and inform you about technical practices that are meant to be business-relevant”.

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20 Top Product Management Books for 2021

Alchemer Mobile

This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value Proposition Design helps you tackle the core challenge of every business?creating creating compelling products and services customers want to buy. Buy it here. The Lean Product Playbook.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Lucky for us, product analytics—like Mixpanel—provides powerful tools to detect practically every kind of user friction there is. Perhaps the name of the feature is confusing, or the UI doesn’t resonate. Detecting user friction with product analytics. Unexpected drop-offs like this signal a problem.