Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. How do usability and user experience differ?

User Testing 78

User Testing Product Research Customer Experience User Experience 78

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey.

Analytic Tools 91

Analytic Tools Onboarding KPIs Research Software Feedback Software 91

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 104

Feedback Software Customer Feedback Customer Experience User Testing 104

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Customer Experience 75

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 95

Analytic Tools Feedback Software User Testing Customer Experience 95

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager?

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 92

Feedback Software Research Software Onboarding KPIs Customer Experience 92

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. Spotting friction points with funnel analysis.

Data Visualization 86

Data Visualization Feedback Software Analytic Tools Customer Experience 86

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 82

Customer Experience User Testing Data Visualization Feedback Software 82

Userpilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Book a demo to learn how it can help you, too. ” moment.

Analytic Tools 73

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 73

Userpilot

FEBRUARY 20, 2020

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . There’s something you need to know about your users. Users don’t care about your new features. They care about what those new features can do for them.

Feedback Software 113

Feedback Software Onboarding KPIs User Testing Customer Experience 113

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 92

Feedback Software Onboarding KPIs User Testing Strategy 92

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 97

Analytic Tools Research Software Data Visualization Customer Experience 97

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 72

Feedback Software B2B Customer Feedback Customer Experience 72

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

FEBRUARY 26, 2023

Looking to use Mixpanel Analytics for collecting product growth insights ? Mixpanel Analytics helps you collect and analyze data to gain valuable insights into your product’s growth. TL;DR Mixpanel is a product analytics tool that helps companies measure and optimize user engagement. What is Mixpanel?

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Software Review 92

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The model encompasses multiple layers of user engagement with your company.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

MARCH 25, 2022

Read the article and learn how to build simple but awesome in-app surveys to collect relevant user feedback with no friction. An in-app survey is a short questionnaire triggered contextually and used to collect specific customer feedback about the user experience or the product. What is an in-app survey?

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Product Research 89

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 91

Feedback Software Analytic Tools Research Software Software Review 91

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

MARCH 27, 2023

How do you increase customer adoption to grow your product ? In this article, we cover the benefits of increasing adoption and the metrics you should be tracking. Plus, learn the proven strategies that help SaaS companies increase their customer adoption rates. Userpilot can help product teams increase customer adoption.

Onboarding KPIs 86

Onboarding KPIs User Testing Customer Experience Customer Feedback 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 94

Userpilot

MAY 21, 2023

Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. TL;DR Proactive help is when you find and address potential customer issues before they even arise. Here are some ways you can be proactive in your customer support: 1.

Feedback Software 90

Feedback Software User Friction User Testing Customer Experience 90

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. What is SaaS onboarding?

Analytic Tools 93

Analytic Tools Research Software Feedback Software Onboarding KPIs 93

Userpilot

DECEMBER 3, 2022

What types of metrics measure customer satisfaction, and how can they indicate the health of your customers and business? Customer satisfaction metrics, such as CSAT, CES, and NPS, help you measure customer loyalty and satisfaction. Implementing the Voice of the Customer program to make customers feel heard.

Customer Satisfaction 97

Customer Satisfaction Customer Experience Onboarding KPIs Customer Feedback 97

Userpilot

APRIL 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. Contents: TL;DR What is the customer retention rate and how to calculate it? Let’s dive in!

Webinar 98

Webinar Marketing Analytic Tools Customer Experience 98

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 81

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 81

Userpilot

NOVEMBER 29, 2022

Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. What is an onboarding tour?

Feedback Software 96

Feedback Software Analytic Tools Research Software Onboarding KPIs 96

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 87

Analytic Tools Onboarding KPIs Customer Experience User Testing 87

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 90

Onboarding KPIs Strategy Marketing User Testing 90

Userpilot

JUNE 13, 2022

Creating a customer success onboarding playbook is necessary if you want new customers to: Use your product as intended and find value. Adopt features with little to no friction. Require as less touchpoints as possible (and improve product-led onboarding ). Determining your onboarding goals.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience User Friction 52

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 93

Feedback Software Analytic Tools Reporting Tools Data Visualization 93