Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. Meet your target users and get feedback. That way, she knows.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

APRIL 4, 2019

Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Find your optimal structure.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156