The Product Coalition

OCTOBER 6, 2023

Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. In addition, agents utilize Emotion AI to comprehend the disposition of consumers and communicate effectively.

Research Software 131

Research Software Reporting Tools Data Visualization Automotive 131

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

NOVEMBER 27, 2017

User research process for startups Forget the 8-step process, just go talk to them. In order to get in front of users regularly with that process requires dedicated user researchers. At startups, we don’t have that luxury. Below is an overview of how I’ve learned to do user research at startups.

User Testing 60

User Testing Research Software Product Research Customer Feedback 60

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams. But unfortunately, the impact you can make there is limited.

Strategy 138

Strategy Product Management Product Manager Management 138

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. The Importance Of Customer Success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductBoard

NOVEMBER 15, 2017

productboard Portal enables product managers to get the pulse of their customers. But with hundreds, thousands, or millions of users, collecting information about user needs at scale can threaten to overwhelm even the most user-centered team.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

The Product Coalition

JULY 8, 2019

The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. Back then, Customer Success sounded cool, and more companies started to adopt the role. And the first test of Product-Market fit is when new users are exposed to your product for the first time.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. Currier asks “how great is your daily email?”

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Succeeding at Bain Public means doing whatever is needed even if it’s not expressly outlined in the job description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Succeeding at Bain Public means doing whatever is needed even if it’s not expressly outlined in the job description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - the concept that products are built to fit with channels, channels are not built to fit with products.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

The Product Coalition

MARCH 16, 2019

Software as a service (SaaS) has become much more attractive to customers as SaaS companies embrace the idea of offering rich integrations with other platforms. This gives added incentive for a user to open the product, and use it for a longer period of time. Worst case, you’ll have to redesign your integration.

Reporting Tools 63

Reporting Tools Data Visualization Customer Experience User Testing 63

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. Looking to find out more about SOAP TM ?

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Userpilot is the best user journey-tracking tool for web analytics. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

I reached out to the founders of Timber.io, a logging startup in Brooklyn, NY. As a PM, you’re not the expert in how the technology works or how to market it, but instead why it must be built, what jobs it solves for the user, and why it’s the most important thing for you and the team to work on given the constraints.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

APRIL 14, 2020

Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization. Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

MAY 31, 2018

To build a great business, as Steli Efti has learned, your customers must feel the pain of that problem too. Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. Here are five quick takeaways: Sales teams know their ideal customer profile intimately.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ Hire a Head of Sales.”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. There is a somewhat legendary startup mantra, initially popularized by Facebook, that says you must “ move fast and break things ” when trying to scale a product. User experience debt. Here’s a simple framework for managing it.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. We believed that everything we were doing was a test or an experiment.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. And, really, growth comes from figuring out that product-market fit, that go-to-market fit within each of those markets.”. Moving downmarket: Offer self-serve options for individual users.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Your customers are smart and can see through fakery. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading? What is your advice for startup CEOs? So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. Now, Maggie is the Director of Sales at Webflow , a web design tool that helps users design and build responsive, custom websites with no code whatsoever. Customer first, then company, then yourself.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. It’s a binary test.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

ProductPlan

MARCH 5, 2019

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Sounds familiar, right?

Technical Review 60

Technical Review User Testing Product Management Product Manager 60