Userpilot
APRIL 24, 2024
Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.
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The Product Coalition
NOVEMBER 14, 2023
Customizing my recruiting process Before we get into my portfolio criteria, here’s some brief context on our company and what’s important to us so you can see how you might customize your own hiring criteria. Our product is also consumer-facing (donors and recipients). I’m always curious to learn more from the larger community.
The Product Coalition
DECEMBER 21, 2020
We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.
Speaker: Dustin Smith, Sr. Product Manager, Incubator
If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. Whether you're running a small startup or trying to get your idea to take off in a large corporation, you'll need the right tools and perspective to scale your product.
The Product Coalition
FEBRUARY 20, 2023
Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.
The Product Coalition
MARCH 3, 2023
Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. He realized he was asking the wrong questions about consumers.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. This is not an overnight realization, and the key to developing an iterative process to PMF is understanding what would make your customer's life easier.
Speaker: Vivek Bedi, Author of "You: The Product," Entrepreneur, and Digital Leader
Not all customers are the same. The spectrum of our customer bases reflects the unique makeup of our different generations, backgrounds, identities, and much more. We cannot just simply provide the same 'one size fits all' experience to make a quick customer here and there.
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