PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
Department of Product
FEBRUARY 18, 2022
SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.
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Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.
Userpilot
MAY 13, 2021
Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.
The Product Coalition
SEPTEMBER 2, 2019
The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It’s obvious that these tools were developed with little or no customer participation.
Andrew Chen
JANUARY 9, 2020
Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. 1) cohort retention curves that flatten (stickiness). 3) viral factor >0.5
Andrew Chen
JANUARY 9, 2020
Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. 1) cohort retention curves that flatten (stickiness). 3) viral factor >0.5
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