Remove Positioning Remove Product Goals Remove Roadmap Remove Sales Training
article thumbnail

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

The better each product supports its business goal, the closer you are as an organization to making your portfolio vision a reality. Customers and prospects love you even more when your product goals mirror their business goals! On to product strategy. Market Positioning. Product marketing loves this!

B2B 100
article thumbnail

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130