Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Meet Your Target Customers in Their Comfort Zone.

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Positioning Research Software Healthcare Demo 148

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Product launches User Testing Product Research Analytic Tools 80

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

Userpilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for product launch managers?

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

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Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

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Userpilot

JUNE 27, 2024

Here’s what the typical career path of a product specialist in a company looks like: Product Specialist (0-1 years) : Most professionals start their careers as entry-level product specialists, focusing on understanding the product and analyzing market trends.

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Userpilot

JUNE 28, 2024

The following are the main steps to becoming a product marketing manager: Get a degree : The first step to becoming a product marketing manager is to acquire a bachelor’s degree in marketing, business administration, communication, or a related field. Starting as a Marketing Coordinator will lead you to a senior or managerial position.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Product launches Product Research User Testing Research Software 85

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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Userpilot

JUNE 19, 2024

Interested in software product owner roles? In this guide, we’ll explore the ins and outs of software product owner roles through detailed job descriptions and handy templates. Agile, Scrum), and the type of software being developed. Leverage automation : Automation is a crucial skill set for a product owner.

Feedback Software 52

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. What is product management?

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Userpilot

JUNE 28, 2024

An MBA could be preferred for senior-level positions, although it is not always required. Certification : Enhance your education with a specialized certification such as the Product Strategy certification offered by the Association of International Product Marketing and Management (AIPMM). Book a demo to see it in action!

Analytic Tools 52

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Userpilot

AUGUST 12, 2024

Have you ever wondered about the product design process for companies like Slack, Loom, or ClickUp? These companies not only follow a user-centric approach to product management. They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time.

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Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

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Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, and the product or service itself. Product marketing is crucial to bringing a product to the market and ensuring its success. Understand customers greatly : You can use various CRM tools to understand your customers better.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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Userpilot

JUNE 26, 2024

Starting a career as a product launch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product launch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Product launches Analytic Tools Research Software Data Visualization 40

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. It’s an extremely powerful tool to understand your audience better, make data-based design decisions, and invest in the right solutions. Our team has everything you need to boost your business and have a truly unique platform.

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User Testing Research Software Product Research UX 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. Why should you be conducting market research? Book a demo to learn more.

Data Visualization 71

Data Visualization Product Research Research Software Analytic Tools 71

Userpilot

JULY 20, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful associate product manager. TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Read more on product strategy.

Data Visualization 52

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Userpilot

JUNE 30, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful product manager. TL;DR A product manager (PM) is a professional who identifies customer needs and defines what a successful product looks like to the broader business objectives. Looking into tools for product managers?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

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Feedback Software Research Software Analytic Tools Product Research 86

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JUNE 26, 2024

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Reporting Tools 52

Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Managing multiple software products and teams brings new challenges for product owners. Let’s get started!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Reporting Tools 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for software product owners is crucial whether you’re entering the field or looking to advance your career. A product owner is someone who manages and optimizes the product backlog to ensure its maximum value. Let’s get started! Let’s get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management? Want to see how?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. What is our positioning?

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User Testing Customer Feedback Customer Experience Data Visualization 158

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of software product owners is essential for success. TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throughout the product development cycle.

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