Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Once customers get the product in their hands, they need a whole new level of training.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

AUGUST 19, 2022

We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. A software rollout is a term used to describe the process of launching new software (or upgrades) to an existing user base. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Gainsight

JANUARY 18, 2021

We compiled our best Product Experience resources from last year, from blogs to ebooks to webinars. Product Experience 101. Mastering Product Experience in SaaS ( Watch the webinar recording ). Why This Global Disruption Is A Catalyst To Product-Led Growth. In-App Engagements and Product Communications.

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization Feedback Software 52

Userpilot

OCTOBER 16, 2022

But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Product adoption rate. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Gainsight

JULY 26, 2022

You need to have the right CS strategy, plan and systematically work priority by priority to create resilience in your business. This product experience imperative was the exact topic of the Catapult webinar with Morgan Redwine from Dealerware. . Putting product experience at the top of your to-do list.

Feedback Software 59

Feedback Software Onboarding KPIs Customer Experience Customer Communications 59

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 105

User Testing Research Software Customer Experience Product Research 105

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Usersnap

NOVEMBER 4, 2021

We got the webinar for you! If customers see your company making positive changes, they will respond positively. This can help you build brand loyalty where the customer feels emotionally tied to your brand as well as enjoys your product(s). UserVoice reviews are overwhelmingly positive. Brand Loyalty.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 97

Product launches User Testing Feedback Software Research Software 97

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

OCTOBER 6, 2022

Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. Using positive language and attitude at all times. Psychologically, people are much more likely to remember negative experiences rather than positive ones.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 101

Product launches Feedback Software Reporting Tools User Testing 101

ProductPlan

JUNE 18, 2021

Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”. Product marketing, in many ways, is all tying together parts of the business that barely overlap.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Even though product management may make up a tiny fraction of the employees as a percentage of headcount, there’s no other part of the business that touches every department quite like the product. ROADMAP TEMPLATES Product Roadmap. Try it Free.

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Usersnap

SEPTEMBER 9, 2021

” In this blog, we will look at why it is important to set up a customer feedback system in place and understand the top strategies relating to how you can set up a robust system. They can find out what’s working for the brand (and what’s not) , and hence pivot their strategies accordingly.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

JUNE 7, 2021

Email automation in SaaS is also essential to re-activate slipping away (or disengaged) users you’ve not seen for a while in your product. Not to mention product launches, special offers etc. user webinars) in-app. Here are some of our top picks for email marketing automation for SaaS: Customer.io. Customer.io.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98