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I’ve abandoned “MVP”

Mironov Consulting

After years of struggle, I’m advising all of my clients and product leader coachees to stop using the term “MVP”. Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. Here’s why….

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How to Measure Software ROI For SaaS Products

Userpilot

Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Userpilot is comprehensive product adoption software with advanced analytics , feedback, and engagement features. What is the ROI of software?

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. Customer loyalty is a team effort. Drip campaigns based on customer behavior can also be developed that prompt additional engagement.