The Product Coalition

OCTOBER 15, 2022

Storyboards on Unsplash by Slidebean In fact, it’s no different from why we use storyboards in the film industry or product development. Storyboards help Product designers to test multiple versions of products, product flows, and customer journey maps until there’s a final design for all team members. UX Flows?—?write

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Userpilot

OCTOBER 4, 2022

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

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Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In Step 4, you seek customer insights and run experiments to assess user interest.

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Userpilot

JUNE 3, 2022

In this article, we’re going to dig deep into the world of customer onboarding. We’ll explore what it is, why it matters, and how to craft a customer onboarding process that engages and delights your users every step of the way. We’ll also make sure to look at the best tools for the job.

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Userpilot

OCTOBER 26, 2022

An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions. While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value.

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Userpilot

NOVEMBER 20, 2023

TL;DR The weighted scoring model is a prioritization technique that involves team members assigning a numerical value to product initiatives based on predefined criteria. Product teams use the model to evaluate ideas, prioritize features , select tools , assess risks, or allocate resources, to name just a few.

Product Research 105

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The Product Coalition

FEBRUARY 11, 2023

The six steps towards finding PMF are: Line up your product goals first. Come up with product hypotheses. Prioritise the product hypotheses. Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). Steps in figuring out your target customer.

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Userpilot

FEBRUARY 9, 2023

Organize the tools, methods, facilities, and participants in line with your goals. In most cases, dedicated third-party tools are cheaper and quicker to deploy than those built in-house. Use user behavior and product usage data to choose your optimization goals. After that, plan your experiment.

Product Research 98

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Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 98

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Userpilot

JUNE 19, 2023

A better understanding of your users is never a bad thing and user flow analysis can be an extremely powerful tool to help you build it. TL;DR User flows are a detailed visualization of the specific steps in a path or process a user takes to finish a given task. An example of a detailed user flow diagram.

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Userpilot

DECEMBER 6, 2022

Product managers spend an incredible amount of time digging for user insights to uncover patterns that will drive product growth. What if there’s a system and set of tools you can use to make this process much easier? Find friction points and act on them. Let users provide feedback on demand.

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Userpilot

FEBRUARY 15, 2023

We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job. TL;DR A product tour demonstrates to your customers exactly how to use your product’s features.

Feedback Software 98

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Userpilot

APRIL 6, 2023

User stories make you focus on solving specific user problems rather than the actual features. Use opportunity solutions trees to align the problems you try to solve with product goals. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development.

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Userpilot

AUGUST 13, 2023

TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions.

Data Visualization 98

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Userpilot

JUNE 26, 2023

Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. They can also help product managers secure key stakeholder buy-in. The more of them your product has, the happier your customers are.

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Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. While scoring based on product adoption is used by many companies, that alone is not enough to get a holistic health of your customers.

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Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

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ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

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Userpilot

APRIL 25, 2022

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Product friction describes anything that causes your users difficulty. You can break it down into two major categories: function and opportunity friction. What is a friction log?

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The Product Coalition

MAY 19, 2020

This is because you can compare current processes to future productivity goals. Are they addressing your pain points adequately? Essentially, you can use gap analysis to evaluate any tool, method, workflow or resource in your business. What have you already outlined as your future goals?

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Bain Public

FEBRUARY 3, 2022

Their investment tool helps customers grow and manage funds effortlessly. As part of his role at Timechain, Mario works with leadership to research and analyze the market, and define the product mission, strate gies, tactics which lead to the product roadmap updates and product growth opportunities.

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The Product Coalition

JANUARY 24, 2021

Goals Beyond background context, you’ll almost always want to provide clarity on the goals of the feature being built?—?for for the user, for your business, and/or both. A good product goal, like any other, should be specific & well-defined, measurable, achievable/realistic, and timeboxed for success.

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People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

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Userpilot

JULY 15, 2022

Tracking and keeping an eye on micro-conversions are important because they help you: Get insights on user behavior : Not all customers use your product for the same reasons. Micro-conversions help you understand user behavior and activities. For any SaaS product, tracking macro conversion is important.

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PMLesson's Ace the PM Interview

NOVEMBER 8, 2021

First, I'll talk a little bit about Facebook's mission and strategy and why we might be interested in getting into a movie product. From there, I'll do a customer segmentation and prioritize one. Target Users Geom by Anna Golde Celena: So now I'm going to do a quick customer segmentation. Stephen: Yeah, that sounds good.

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Bain Public

NOVEMBER 22, 2019

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. During this time, it has been our job as innovative and creative product leaders to help them uncover opportunities, explore pain points, align priorities and optimise their production process.

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Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customer feedback is the data you get from your users about your product and their experience.

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Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

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Modus Create

APRIL 27, 2020

The modernization of web applications is a core requirement as customers demand high performing and well-designed user interfaces. The following React migration best practices are helpful to product managers, developers, user experience designers, quality assurance engineers, and DevOps engineers. Use a Design System.

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Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

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Userpilot

MARCH 14, 2024

All that is to help you optimize your user journey and boost product adoption. TL;DR When trying to understand how users navigate before they activate, first identify the points where new customers start their journey , like the landing page. How can you identify the starting points? User actions.

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Alty

FEBRUARY 16, 2017

Need some help with filling it out or creating a custom one from scratch? User personas are semi-fictional profiles of your ideal customers/users, which outline their behavior patterns, goals, needs, aspirations and pain points. Your Product Goals. Check out the commentary below.

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Userpilot

MAY 11, 2024

Are you looking for powerful and effective Heap alternatives to track customer behavior and discover hidden insights in your data? Despite being an excellent product analytics tool with great features, Heap is not infallible. Thus, it enables customer success teams and product managers to better understand users’ needs.

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Userpilot

NOVEMBER 16, 2022

That means picking the right time to upsell (figuring out how to create the opportunity for users to adopt a critical new feature). Advocacy : The ultimate conclusion of any good user adoption strategy is to turn your customers into advocates. You can’t just throw a user adoption strategy together and expect it to work.

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Userpilot

MARCH 13, 2024

It helps you meet user needs, enhance user experience , improve product value, and gain a competitive advantage. The first stage of an ideation technique involves gathering ideas from different sources such as feature usage trends, feature requests , customer reviews, user behavior, and competitor analysis.

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Userpilot

APRIL 16, 2024

When it comes to product engagement , it’s important to find the right software with all the features you’ll need for each touchpoint across the user journey. This article will go over what WalkMe product tours are, explain what you can do with them, how much it will cost, and alternative tools to consider using.

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Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? Product analytics and session recordings enable you to analyze user behavior in the product and find areas where they encounter barriers or unnecessary friction.

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