Andrew Chen
AUGUST 8, 2022
They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. How did a structured form of customer referrals come into being? 100,000 users to 4 million in just 15 months, with 35% of daily signups.
Mind the Product
DECEMBER 29, 2016
Organise around customers. Ways to improve the user experience was as big a theme in 2016 as ever and in The Experience is the Product , another talk from the San Francisco conference, Peter Merholz spoke about the need to focus on the user experience. Perhaps product management is becoming a misnomer?
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Mixpanel
FEBRUARY 3, 2022
So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. You know where users clicked and didn’t click, when they clicked, and in what order.
Bain Public
MAY 29, 2020
Product management is a job that encompasses elements of business strategy, engineering, marketing and market research. This means deciding what features to develop, when to improve them and how to get users involved. We’ll also discuss how to roll out the features and ensure your customers see the value in them. Blaise Transit.
Alchemer Mobile
OCTOBER 22, 2020
Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Andrew Chen
MAY 28, 2019
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Thanks, Andrew.
Andrew Chen
MAY 28, 2019
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019.
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