UX Studio

JANUARY 17, 2024

This is my favorite topic as well. I’m really enjoying this, but to center attention to the topic at hand – how did you get into growth design? So like, what I’m going to test, what I’m going to validate, what is the solution for that? It will be not connected to the hypothesis and what you want to test.

User Testing 74

User Testing Research Software Customer Experience Product Research 74

The Product Coalition

APRIL 2, 2022

Innovation implies risk, and we know many ways to minimize it, but there is nothing riskier than not having new ideas to test. you can test more changes faster. Different sources mention that the AB testing success rate falls between 10%-15%. Some of the brightest ideas and more robust changes came from the team, not me.

Product Management 160

Product Management Product Manager User Testing Customer Experience 160

Brian Balfour

FEBRUARY 7, 2017

During Andy’s four and a half years at SoundCloud, he worked on a range of mobile growth topics, and in a bunch of different team configurations. The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production. “We

Onboarding KPIs 62

Onboarding KPIs Feedback Software Customer Experience User Testing 62

Mixpanel

AUGUST 3, 2023

But we also asked marketing leaders and pulled in real-world scenarios for each of these topics. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s why you need to be constantly testing, reviewing campaign performance, and analyzing the data. Mistakes happen.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

UX Studio

MAY 20, 2019

You need to gather data on users from the most channels and methods possible: usability tests, user interviews, surveys, observations, heatmaps, recordings, AB tests, click tests and so on. Before you test it with real users, you can only assume they’ll find your interface intuitive. But how do we find that out?

User Testing 103

User Testing Customer Experience Data Visualization Research Software 103

Mixpanel

AUGUST 3, 2023

But we also asked marketing leaders and pulled in real-world scenarios for each of these topics. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s why you need to be constantly testing, reviewing campaign performance, and analyzing the data. Mistakes happen.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

But we also asked marketing leaders and pulled in real-world scenarios for each of these topics. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s why you need to be constantly testing, reviewing campaign performance, and analyzing the data. Mistakes happen.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Intercom, Inc.

OCTOBER 29, 2020

We’re going to be sharing our perspectives about Intercom and other broader topics as well. And all of these things that you could do with Intercom – talking to your customers in these very personalized ways, setting up these campaigns with AB testing – you could do without any developer work required, without any coding skills.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209