management-testing 
Mind the Product
FEBRUARY 4, 2020
The Builder Product Manager. If you’re just starting out as a product manager, that might not seem like a big deal, but having the energy, focus and drive to get teams moving when they are completely still is very, very difficult. At this point an optimizer product manager is needed. The Optimizer Product Manager.
Mind the Product
FEBRUARY 4, 2020
What they came up with is a dramatic improvement that has changed the experience for hiring managers, teams and candidates – and they have the metrics to show for it. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.
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Mind the Product
FEBRUARY 3, 2020
Some low-cost experimentation using their CRM allowed them to test new initiatives which resulted in terrific results. The key takeaways from this talk are that product managers should engage in looking to the left and to the right. By looking to the left they were able to discover two new steps.
The Product Coalition
FEBRUARY 4, 2020
Prioritization and how to do it right remains one of the biggest questions for Product Managers. In our weekly AMA sessions , top Product Managers across the board are asked for how they approach prioritizing features, and how to communicate priorities for stakeholders. All you can do is test, test, and test again!
Speaker: Vivek Bedi, Keynote Speaker, Author & Entrepreneur
In fact, the entire way product managers work has completely changed. The work/life balance of PMs is being tested; managing a product team and various roadmaps virtually adds to the list of current challenges. Meanwhile many professionals are exploring if pivoting into product management is a career path for them.
The Product Coalition
FEBRUARY 6, 2020
Types of Mobile Heatmaps Mobile Product Management is hard. Device Heatmaps When you develop a mobile app, the large number of devices and device sizes that you need to test for is a challenge. as many product managers do?—?using An additional difference is navigation. You can get started with a free trial here.
Centercode
FEBRUARY 4, 2020
This event is dedicated to the discussion, peer sharing, and best practices of industry-vetted strategies for continuous product testing and ongoing customer engagement. Often, organizations do not have dedicated resources or tools to help validate products and tend to rely on a manual means to perform product tests.
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. Empowering product managers to drive decisions. Increasing profitability. Agile practices in strategy and process.
Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science
Experimentation allows product managers to make decisions based on data rather than mere intuition. But too many teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation?
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. Come learn how to turn product management into more of a science than an art to improve your odds of success. But most products fail to do so.
Speaker: Sonia Singhal, Product Manager at eBay
These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.
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Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. How to expand product test coverage — even when budget cuts leave you short-handed. Scaling testing processes to support release schedules that are bursting at the seams.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. Putting solutions to the test, analyzing the results, and creating new features. Use Product Management Today’s webinars to earn professional development hours!
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product. The purpose and value of experimentation (from a scientific and product perspective) is to produce new information.
Speaker: Nicole Munson, Senior Product Manager at American Express
Every product manager labors over creating the perfect customer experience. Product Manager at Amex Savings, for this insightful webinar based on her many years of launching products to a variety of end-users. We will dig into the many ways that PMs experiment, track customer feedback, design, and test new experiences.
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? But as they say, you wouldn't put a round peg in a square hole.
Speaker: Peter Taylor, Speaker/Author, The Lazy Project Manager
Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. How to guide your management team and change agents on how to get productively business agile.
Speaker: Kandice Durden, Senior Solutions Consultant
Save your seat and register today! July 27th, 2023 at 11:00am PDT, 2:00pm EDT, 7:00pm BST
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
In this webinar, we will highlight the critical areas during the design and development process when reaching out to customers, understanding their needs, testing hypotheses, and refining your approach is imperative. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process.
Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs
As product managers, we often approach things as hypotheses. We are in a constant cycle of testing and learning; however, we must ask ourselves if we are doing it effectively. How do you successfully note, understand, and avoid the common pitfalls during experimentation?
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From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization.
Speaker: Janelle Estes, CIO, User Testing
The impact on businesses cannot be understated, and product managers have felt the brunt of it. How to use customer feedback to understand their needs, test hypotheses, and refine your approach through ongoing feedback. We are living in unprecedented times that have changed the way we live and work. Real-life examples of this process.
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