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Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. What’s more, you’ll struggle to determine the right product backlog items. But don’t stop there.
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Let’s dive in!
Every job has its challenges, and productmanagement is no exception. Keeping a list of teams working together towards the same goals in a range of products means there is ample room for mistakes.
Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. The formula for solution selling is to articulate customer problems, communicate how your products or services solve those problems, then discuss the benefits. Where are your biggest problems managing documents?
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for productmanagers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for productmanagers.
Everyone talks about getting insights from digital products and processes, yet I’ve seen it done wrong so many times that the subject demands revisiting, especially in light of the emerging field of DataOps. Data is increasingly complex and complexity can only be managed via stable and reliable foundations. What is an Insight?
And, even though the goal of HugOps isn’t to drive productivity, done properly–the result is just that. As managers, let’s remind the world that work was meant for working hours. Progress is the goal. Split is a feature management platform that attributes insightful data to everything you release. 1 Sigh of Relief.
Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.
By David Roberts, CEO, Alchemer Today, Alchemer releases a product that changes the CX industry – Alchemer Workflow. For a few years, we have been committed to helping our customers drive action from feedback, and this new product brings us closer to the manifestation of that promise. We have achieved that goal with this product.
Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Register to save your seat!
What are the best product analytics tools that PMs can use to gather product insights ? Well, this depends on your product, how established your SaaS business is, and what kind of insights you need. In the blog, we look at 4 well-known product analytics tools, their pros, cons, and most suitable applications.
Are you a SaaS productmanager wondering how to extract valuable insights from your customer’s minds through survey pop-ups? The following are some best practices to follow when creating on-page surveys: Have a clear goal in mind for what you hope to achieve with your survey. SMART goals framework.
Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.
Rather, for many organizations, there is a growing gap between the strategy and planning teams responsible for the goals and initiatives, and the design and engineering teams required for their execution. They often occur across all types of software and product development initiatives.
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. But do you have a strategy?
As an experienced productmanager, you might be questioning whether there’s any such thing – usually, you want to run away from friction as fast as you can! TL;DR User friction is anything that impedes your users from completing their objectives within your product. Excites users about your product.
Productmanagers are essential figures in the product development process whether the product is hardware or software. It is their job to understand the vision of the company and translate it into a product plan through which the business goals can be realized.
Remote work and hybrid product teams existed before 2020, but the pandemic supercharged the transformation of many more into more distributed organizations. This requires product leaders to distinguish between healthy communication and becoming an overbearing presence despite the distance.
It provides alignment and helps manage risk and dependencies by providing program-level cadence and synchronization. It brings together all the people that are needed to plan, execute, and deliver valuable products and solutions. It can be a single product or service, a single user journey, or a single user persona.
Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives.
Right before our holiday break, I sat down with internationally acclaimed Speaker and Product Discovery Coach at Product Talk , Teresa Torres. As a Product Discovery Coach, Teresa helps teams gain valuable insights from customer interviews, runs effective product experiments, and drives product outcomes.
What product discovery techniques can productmanagers use to build products that deliver value for their customers? TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals.
For years, I’ve shared that Product Talk’s outcome is to increase the number of teams who adopt the continuous discovery habits that I outlined in my book. I also asked thought leaders in product, design, and engineering to help promote the survey. Defining Success: How Successful Were the Respondents’ Products?
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, productmanagement expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing productmanagement. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Productmanagers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Speaker: Bob Caporale, Founder of Strategy Generation Company
Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? Align your company’s strategic goals to your customers’ unmet needs.
You can’t become an outstanding productmanager overnight, but becoming one is almost always obtainable – this article by ProdPad’s Wes Galliher will help you understand your goal, and help you take incremental steps to improve in order to get there.
Speaker: Jim Morris, Founder, Product Discovery Group
How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. This is an exclusive session you don't want to miss!
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. How to manage customer feedback and utilize it. How do you know who to listen to?
Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant
What we build are features, intended to add value for our customers and advance our company's financial goals. We will look at how productmanagers shape the approach to building valuable products, and how to identify what is important to measure, avoiding vanity metrics and creating useful feedback to improve your product as you develop it.
As a result, the products that arrive in the market are not well aligned with the company’s goals. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, product teams, and R&D professionals can do to address this challenge.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager
When people come together to work towards a common goal and purpose, they rely on a social system of communication and collaboration in order to succeed. Social Collaborative Management is a non-traditional way of organising these endeavours and managing performance and progress.
Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC
Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. In this talk, Beekey will cover: How to have productive conversations about estimates, goals, and commitments with stakeholders to get alignment and ultimately deliver better products.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.
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