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Planning and Execution in a Time of Change

The Product Coalition

Google, still just a scale-up in 2001, managed to come out stronger from the dot com bust and made a successful IPO in 2004. We ask you to keep calm and to follow the plans you are given diligently. If you’ve been reading my articles in the past you know the system I’m alluding to?—? The GIST Framework ?—?Goals,