bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Pragmatic Marketing

MAY 23, 2017

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you differentiate yourself?

Branding 70

Branding Product Research Roadmap Customer Experience 70

Intercom, Inc.

AUGUST 30, 2018

I was at an agency for a while and then moved to the Bay Area in 2001. I did interaction, visual design, and then got into management. ” to “I’m having to influence my product manager. Vanessa: The second bucket is really just focused on the product strategy. What should I ask them?”

Customer Experience 149

Customer Experience Research Software Leadership User Testing 149

Product Talk

FEBRUARY 8, 2017

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. We no longer take months or years to release value to our customers.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100