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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you differentiate yourself?


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Top 7 Web Designers in California, USA

UX Studio

2 – Studio 22 Design About the Agency Studio 22 Design was founded by Rocky Tilney in 2001. Their areas of competence include but not limited to digital product strategy, design systems, application design, and user interface. Clients can enjoy services such as brand strategy, art direction, copywriting, and more.

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GV’s Kate Aronowitz and Vanessa Cho on leading through design

Intercom, Inc.

I was at an agency for a while and then moved to the Bay Area in 2001. Vanessa: The second bucket is really just focused on the product strategy. We spend a lot of time talking to CEOs or heads of products or even design leaders. How can you use design to actually help with product strategy mapping?

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The Evolution of Modern Product Discovery

Product Talk

And so a bunch of people came together, they started sharing what they were doing, they started asking what can we do differently, and a lot of this frustration culminated in 2001 with the release of The Agile Manifesto. The opportunities we choose to go after are what differentiate us in our market. – Tweet This.