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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Engages in market-sensing activities to determine the future of the product.

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How to be a great product manager during a recession

Product Management Unpacked

The 9/11 Recession: (March 2001 – November 2001). We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. .” There have been as many as 47 recessions in the history of the United States. Not competitors.

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The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.

Marketing 100
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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

eBay, PayPal), in early 2000 and 2001 there was a sudden diversification and investment into P2P and mobile (before mobile was ready) and then in 2002-2003 people started looking at CleanTech, Nanotech etc – industries that obviously all eventually failed from an entrepreneurial and investment return perspective.

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GV’s Kate Aronowitz and Vanessa Cho on leading through design

Intercom, Inc.

I was at an agency for a while and then moved to the Bay Area in 2001. Once we’ve identified that, “Yes, this is the problem that will help differentiate you,” we roll up our sleeves and work with them on the most complex problems to see how we can help them accelerate. We got the team into the room for a week.

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The Digital Workspace Monitoring Journey

eG Innovations

I joined eG Innovations in 2001 when the company was an infant. Different types of dashboards and visualizations is one way in which we differentiate our product from others. One of our key differentiators at eG Innovations has been domain expertise. My expertise is primarily on Microsoft Windows technologies.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. How do you differentiate yourself? My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get my clock.