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How to be a great product manager during a recession

Product Management Unpacked

The 9/11 Recession: (March 2001 – November 2001). We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. .” There have been as many as 47 recessions in the history of the United States. Not competitors.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Engages in market-sensing activities to determine the future of the product.


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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

eBay, PayPal), in early 2000 and 2001 there was a sudden diversification and investment into P2P and mobile (before mobile was ready) and then in 2002-2003 people started looking at CleanTech, Nanotech etc – industries that obviously all eventually failed from an entrepreneurial and investment return perspective.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. How do you differentiate yourself? My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get my clock.

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Top 7 Web Designers in California, USA

UX Studio

2 – Studio 22 Design About the Agency Studio 22 Design was founded by Rocky Tilney in 2001. 5 – Baunfire About the Agency Founded in 2001 by Juan Sanchez and based in San Jose, CA, Baunfire is a forward-thinking Silicon Valley digital creative agency. The web design firm currently employs around 9 experts.

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Why we need Product Management, with Rich Mironov


It was a differentiator and a distinguisher, but that was in the 80’s and that’s over. Not a differentiator. By the way, it was not new in 2001, but we didn’t know what to call it before then. In the 1980’s when I first joined the ranks of product managers, having a business case was actually an advantage.

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The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.

Marketing 100