When 2 Become 1: The Roles of Product Manager and Product Owner
bpma ProductHub
FEBRUARY 4, 2018
On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Engages in market-sensing activities to determine the future of the product.
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