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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Engages in market-sensing activities to determine the future of the product.

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How to be a great product manager during a recession

Product Management Unpacked

The 9/11 Recession: (March 2001 – November 2001). We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. .” There have been as many as 47 recessions in the history of the United States. Not competitors.


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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. 4 Superior tooling – which levels the playing field.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Continuously Market. Of course, to ensure you’re intelligently reacting to market changes, you continually have to be in the market. How do you differentiate yourself?

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Top 7 Web Designers in California, USA

UX Studio

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. 2 – Studio 22 Design About the Agency Studio 22 Design was founded by Rocky Tilney in 2001.

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Why we need Product Management, with Rich Mironov


I think of product management as the folks who balance that wonderful enthusiasm with a little bit of market honesty. As in “Do we actually have market fit? Who rewards us for doing a good job in the market? And we know this because what’s the marketing and sales side of the house actually looking for us to deliver to them?

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The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100