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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It’s not that old, the Agile Manifesto was written in 2001, but now everybody gets it, or hopefully, most people in the digital world get it.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO.

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How Have Companies Thrived During The Economic Downturns?

The Product Cafe

Marty Cagan in the 2008 SVGP blog said - ‘during the major economic downturn in the late 1990s, various tech companies were impacted, some shut shop whereas some developed their product strategy to take advantage of the eventual recovery.’ ’ Let’s see what these products did, and seek some inspiration as we say.🫡

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What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

Famously, back in 2001, inventor Dean Kamen was going to change the world. South Park devoted an episode to making fun of the hype before the product was released. The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet.

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The Collision of Product Management and Product Ownership

The Product Coalition

this was the creation of the Product Owner role. When I created the Product Owner role, I gave it more responsibility for product strategy and revenue generation than a Product Manager. I specifically pulled the best Product Manager Easel Corporation had out of Product Marketing and retrained him.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. I thought I’d be there for 35 or 40 years.