Remove 2001 Remove Marketing Remove Startups Remove Weak Development Team
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Forget Methodologies, Focus on Customers

Modus Create

In a free market, successful companies that become complacent or comfortable with their share of the market, who don’t carefully consider the needs of the customer, become less competitive over time. There has never been a greater rate of change for customer expectations, the landscape of the market, and what is technically possible.

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Planning and Execution in a Time of Change

The Product Coalition

There’s much uncertainty, but it’s likely that for a number of years markets will cool down, investments will dry up, customers will clamp down on spendings, and lots of people will be unemployed. For most companies it’s bad news?—?the the markets dry up, and things that worked before stop working. Then we can follow with ideas?

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Why we need Product Management, with Rich Mironov

BrainMates

In March 2018, Rich Mironov visited Australia and presented to the Product Talks Sydney Meetup Group on building and scaling Product teams. Why do we need a Product Management team? Part of my journey was 6 startups. My recent experience is more with startups, and I tend toward enterprise rather than consumer.

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The Collision of Product Management and Product Ownership

The Product Coalition

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). As the name the “Brand Men” suggest the origins of Product Management was truely in marketing.

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Idea Validation?—?Much More Than Just A/B Experiments

The Product Coalition

3) Most companies use weak heuristics, opinions and archaic decision processes to place bets on a handful of unproven ideas. The alternative is of course evidence-driven product development. In product management circles the term “Product Discovery” has become most synonymous with evidence-driven product development.

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Erika Hall on the importance of conversation in design

Intercom, Inc.

With so many moving parts in the creation process, from visual design to content or front-end development, what’s the one universal model all of these can apply to ensure the interaction in the end is more human and humane than machine-like? Erika: We’ve been running Mule Design for pretty much the entire 21st century.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part II)

UX Planet

Don’t make the mistake of thinking that in every country, even in Europe, a UX Designer or a Developer is always paid more than, for example, a Recruiter, a Marketing Manager or a Customer Support Team Leader, because this is not always the case. Are my motivations backed by data? Am I victim of a bias?