Remove 2003 Remove Framework Remove Product Marketing Remove Product Research
article thumbnail

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction.

article thumbnail

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies. Informed” were applicable to all, not just to women in the workplace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Listening to Your Customers by David Cancel

Mind the Product

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks? He has a framework to help. The Spotlight Framework.

article thumbnail

Net Promoter Score (NPS): the right way to use it + FAQs

Usersnap

An NPS survey asks one simple question: On a scale of 1 to 10, how likely are you to recommend our company to a friend or colleague? His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question.