Dear Strategy
JANUARY 28, 2019
Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job.
bpma ProductHub
APRIL 30, 2017
In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.
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bpma ProductHub
JANUARY 3, 2017
In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.
Mind the Product
DECEMBER 2, 2016
In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. He has a framework to help. The Spotlight Framework. Product marketing issues. In the 1980s and 1990s Lego had decided to innovate, but had innovated too much.
Usersnap
FEBRUARY 20, 2020
His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question. AskNicely is a Customer Experience (CX) platform that enables businesses to gather feedback from their customers using the NPS framework.
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