Remove 2003 Remove Framework Remove Product Marketing Remove Software Review
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Developing Product Management Confidence

bpma ProductHub

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

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Product Management Memory Lane with Alyssa Dver

bpma ProductHub

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies. “Ms.

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Net Promoter Score (NPS): the right way to use it + FAQs

Usersnap

His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question. On the other hand, a customer might use an NPS survey to express their dissatisfaction but then not act on it due to switching barriers.