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Take a Peloton Ride with Amy Bunszel, SVP of Design and Creation Products at Autodesk

Gainsight

In 1996, Amy started her own business that was later acquired by Autodesk in 2003. “I had a hard time getting our development organization and all the product and user experience people to understand what kind of mindset shift they had to make to start thinking about people logging into our software every day. ” .

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The Importance of Listening to Your Customers by David Cancel

Mind the Product

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. He has a framework to help. The Spotlight Framework. User experience issues. In the 1980s and 1990s Lego had decided to innovate, but had innovated too much.